Webinar: Nearshoring Without the Hype

Last Tuesday, March 17, the virtual event “Webinar: Nearshoring Without the Hype” was held, organized in collaboration with the Colombian American Chamber of Commerce Miami. This session, designed for entrepreneurs and professionals, took place virtually via Zoom with the objective of sharing methodologies on how to structure results-driven international hiring processes and optimize resources.
During the first part of the session, María Isabel Ventura, partner and co-founder of the firm NearConnect, explained the characteristics and benefits of nearshoring compared to other hiring models. She focused on how it enables cost reduction, facilitates communication across shared time zones, and provides access to skilled talent. She also highlighted the role of the city of Miami, which currently serves as a key connection point between the U.S. market and professionals across the region.
Later, Elsa María Solís, also partner and co-founder of NearConnect, discussed the historical evolution of service outsourcing and the legal planning that supports these operations. During her presentation, she explained how different international hiring models work, such as the use of independent contractors, Staff Augmentation, and the Employer of Record (EOR) model, which allow companies to delegate administrative burdens and ensure compliance with labor regulations. She also addressed the consolidation of Global Business Services (GBS) centers in Colombia.
The session emphasized the importance of making informed decisions, showing that managing talent with clarity and structure is a valuable tool for long-term organizational development.
From the Colombian American Chamber of Commerce Miami, we extend an invitation to the entire business community to continue participating in and attending upcoming events, using these spaces for dialogue to stay connected, expand perspectives, and learn from real experiences that strengthen decision-making.
If you missed this event, we invite you to watch it by clicking here.
If you would like to explore the topics discussed in greater depth and enjoy the content at your own pace, we invite you to listen to the podcast version of our event. Click below to listen now.
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